Marketing Straight to the Heart
Barry Feig
All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. A product with emotion says to the customer: "I know who you are. I know what you want." These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.) Chock full of real-world stories, the book shows how to: ** use proven "hot buttons" that work for most products ** develop a product so you know (in advance) that it has a market ** revive a stagnating brand by "rekindling fires"
Kategori:
Tahun:
1997
Penerbit:
AMACOM
Bahasa:
english
Halaman:
224
ISBN 10:
0814403557
ISBN 13:
9780814403556
Fail:
PDF, 3.16 MB
IPFS:
,
english, 1997
Amazon 
Barnes & Noble 
Bookshop.org 
Tukar fail
Lebih banyak hasil carian
Faedah lain 
![Robert McMath [McMath, Robert M.; Forbes, Thom] — What Were They Thinking?](https://s3proxy.cdn-zlib.se/covers200/collections/userbooks/6f7d7414802568740f05096c5fa6e3d8e6126e933b82e9ac70c39918e01d5c46.jpg)
