新产品开发 第2版 英文本
康拉德·贝伦森（Conrad Berenson）等编写, Conrad Berenson, Iris Mohr-Jackson, Marco Iansiti = 新产品开发, 第二版 / 康拉德 贝伦森, 艾里斯 莫尔杰克逊, 马克 扬西蒂等编写, Conrad Berenson, Iris Mohr-Jackson, Marco Iansiti, 康拉德·贝伦森(Conrad Berenson)等编写, 贝伦森, 康拉德, Berenson, 莫尔-杰克逊, 艾里斯, Mohr-Jackson
1 (p0-1): The New Product Development Imperative
23 (p0-2): Product Development : A Customer-Driven Approach
47 (p0-3): Note on Lead User Research
61 (p0-4): New Product Commercialization :Common Mistakes
77 (p0-5): Defining Next-Generation Products：An Inside Look
89 (p0-6): Developing Products on Internet Time
103 (p0-7): New Product Team Learning : Developing and Profiting from Your Knowledge Capital
127 (p0-8): IDEO Product Development
151 (p0-9): Product Rejuvenation : A Less Risky Alternative to Product Innovation
23 (p0-2): Product Development : A Customer-Driven Approach
47 (p0-3): Note on Lead User Research
61 (p0-4): New Product Commercialization :Common Mistakes
77 (p0-5): Defining Next-Generation Products：An Inside Look
89 (p0-6): Developing Products on Internet Time
103 (p0-7): New Product Team Learning : Developing and Profiting from Your Knowledge Capital
127 (p0-8): IDEO Product Development
151 (p0-9): Product Rejuvenation : A Less Risky Alternative to Product Innovation
Tahun:
2002
Edisi:
2002
Penerbit:
北京：中国人民大学出版社
Bahasa:
Chinese
ISBN 10:
7300041663
ISBN 13:
9787300041667
Fail:
PDF, 19.49 MB
IPFS:
,
Chinese, 2002
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